Why do coffee lovers prefer hanging ears?

As one of the symbols of modern food culture, coffee has a huge fan base around the world. Indirectly leading to increased demand in the coffee packaging machine market.

In 2022, as foreign coffee giants and new Chinese coffee forces compete for customer mindshare, the coffee market will usher in the biggest turmoil in ten years.

Not only are industry giants rapidly expanding offline to seize market share, but competition among online brands is also fierce. The portable coffee category represented by drip coffee bag packing machine, coffee powder packaging machines, coffee capsule packaging machines, etc., has been in the past The past two years have seen explosive growth, with many new consumer brands emerging.

There are many portable coffee products, why start with “high-quality hanging earphones”?

Looking at the current ready-to-drink coffee market, there are many and complex categories, and the products are updated very quickly. Capsule coffee, hanging coffee, freeze-dried coffee powder, iced coffee, concentrate and mixed coffee beverages are all well-known to everyone. , among which hanging ear coffee actually belongs to the “niche field”.

Because among all ready-to-drink coffees, the premium hanging coffee produced by the coffee packaging machine uses high-quality single-origin coffee beans, such as coffee beans from some boutique estates. It is different from ordinary hanging ear blending beans. Or commercial boutique, which is a category that can be compared to hand-brewed coffee in a cafe, and is more convenient than hand-brewed coffee.

At the same time, ear-mounted coffee also has incomparable advantages. During the working process, the Hanging ear coffee packaging machine retains the sourness, sweetness, bitterness, mellowness, and aroma of the coffee. This is during the brewing process of the consumer. The first extraction of coffee powder; freeze-dried powder, coffee capsules, etc. have all undergone one extraction, and the flavor will be lost to a certain extent.